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IMTM 2026 draws bigger crowds as Israel tests the first steps of tourism’s return

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People visit a tourism conference at the Israel Trade Fairs and Convention Center in Tel Aviv, on February 3, 2026. (photo credit: AVSHALOM SASSONI/FLASH90)
At the International Mediterranean Tourism Market (IMTM) 2026, the change was evident from the outset.There was a steady current of visitors moving between booths, and the exchanges felt purposeful.